Who we are
Digital natives, built for brand growth
Founded a decade ago in Medellín, Antioquia, we build brands that thrive digitally. We are digital natives blending strategy, creativity, and technology to transform content engagement. Over the years, we've perfected our own marketing framework — integrating analytics, performance, and high-impact storytelling to deliver real results across every brand ecosystem.
Today, we are proud to be the strategic partner of leading brands across Latin America.
Public Relations & Influencer Marketing
Paid Media
Social Media
Audiovisual Production
Strategic Planning
Brands We've Taken to the Next Level
We don't just execute campaigns. We build long-term partnerships
Strategic Thinking
Data & Insights
Creativity
Business Insight
The people behind every campaign
An integrated ecosystem built for agile responses
Our workflow is designed to eliminate friction. From the moment we receive a brief to the final impact measurement, every specialized department collaborates in real time to ensure regional consistency.
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01
Reception & Alignment
Accounts & Strategy- The Starting Point — the account executive team receives the brief and strategic requirements directly from TCL.
- Team Alignment — business goals are broken down and shared openly with team leaders to align the regional vision before kickoff.
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02
Cohesive Co-Creation
Specialized Departments- Creative & Design — shapes the concepts, ensuring the visual identity is aligned with TCL's premium global guidelines.
- PR & KOL Strategy — identifies the trusted voices that will accurately amplify the message in each specific market.
- Digital & Paid Media — structures audience segmentation and paid search/social optimizations to guarantee maximum awareness.
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03
Execution & Optimization
Real-Time Monitoring- We don't just launch campaigns; through agile workflows and tools like Social Listening, we monitor brand health and optimize performance continuously.
Our journey with TCL
A partnership that has grown stronger every year
Our relationship with TCL began five years ago, and since then, we have supported the brand's growth across multiple markets and strategic initiatives.
Each new challenge has expanded our capabilities and strengthened our role as a trusted strategic partner.
We began our partnership with TCL Colombia, leading the brand's digital strategy.
We expanded our operations to lead the complete digital strategy for TCL Central America.
We assumed responsibility for Public Relations and KOL strategy across TCL Central America.
We led the regional Voice Over Project for Latin America, managing the translation and localization of campaign content for multiple markets.
We manage integrated regional campaigns across:
- Social Media
- Public Relations
- Influencer Marketing
- Paid Media
- Audiovisual Production
Some of the Stories We've Built Together
Results & Growth
Building a stronger community every day
Since January 2026, we have led TCL Central America's Social Media strategy, developing content aligned with product launches, regional campaigns, and the brand's positioning objectives.
| Year | Months | Countries | Campaign / Product | Total Budget | PR Content | KOL Content | # KOLs | KOL Reach | Interactions | CPA | Potential Reach |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2025 | Oct / Nov / Dec | Panamá & El Salvador | White Goods – TVs | $8,490 | – | 26 | 7 | 721,140 | 28,199 | $0.30 | – |
| 2025 | December | Jamaica | TVs / Brand (Hurricane Melissa) | $4,000 | 7 | – | – | – | – | – | 9,050,000 |
| 2025–2026 | Dec / Jan | Honduras & Guatemala | CES – TV C6K | $30,000 | – | 78 | 29 | 1,439,115 | 50,740 | $0.59 | – |
| 2026 | Feb / Mar | Costa Rica & El Salvador | Monitors | $7,950 | 3 | 20 | 8 | 260,678 | 17,518 | $0.45 | – |
| 2026 | June – Ongoing | Panamá | Brand Positioning Plan (TVs, White Goods, Monitors) | $122,000 | Ongoing | 2 (Ongoing) | 19 | Ongoing | Ongoing | Ongoing | Ongoing |
| 2026 | June – Ongoing | Panamá | World Cup TVs (98″ P8L, 75″ C7L, 65″ C6K) | $80,000 | 10 (Ongoing) | 7 (Ongoing) | 5 | Ongoing | Ongoing | Ongoing | Ongoing |
Technology, told by trusted voices
Our KOL strategy has connected TCL products with diverse audiences through creators specializing in technology, lifestyle, gaming, and entertainment, tailoring each campaign to the needs of every market.
Pending investment breakdown — Brand Positioning Plan (TVs, White Goods, Monitors): $108,000 · World Cup TVs (98″ P8L, 75″ C7L, 65″ C6K): $57,000
Building brand reputation through meaningful stories
Our Public Relations strategy has positioned TCL's key product launches across leading technology and mainstream media, increasing brand visibility and driving conversations around innovation.
The Voice of Our Community
High Purchase Intent
Users consistently express a clear intention to purchase TCL products after seeing the content.
Trust & Credibility
Current TCL owners actively recommend the brand, validating product quality through their own experience.
Quality & Value
The audience repeatedly highlights TCL's balance between premium technology and competitive pricing.
Content That Drives Conversation
Content encouraged users to ask questions, seek recommendations and interact naturally with the brand.
1. Durability & Reliability
There are a few comments related to premature failures, devices that stop working, and perceived limited durability. Although the visible volume is limited, these experiences may influence the confidence of potential buyers.
Opportunity: Reinforce messaging around warranty coverage, manufacturing quality, and technical support channels.
2. Audio & Image Expectations
Some users express specific dissatisfaction with audio performance and, in one case, with resolution.
Opportunity: Communicate more clearly the product's image and audio features, recommended settings, and key differentiators.
3. Software Support & Updates
An isolated comment refers to software support and updates. While it does not indicate a clear trend, it highlights the importance of providing clear communication around the product's digital lifespan.
Opportunity: Increase visibility of update policies, technical assistance, and after-sales support channels.
4. Brand Perception Risk
Some comments reflect broader perceptions around quality, manufacturing, or obsolescence, without always describing a specific experience.
Opportunity: Respond with empathy, and guide users toward support channels.
What the Conversation Is Telling Us
World Cup 2026 Is a Strong Purchase Driver
Consumers associate upgrading their TV with enjoying the World Cup at home. This creates an opportunity to highlight large screens, image quality, sound, and an immersive football experience through timely conversion-focused messaging.
Price Is the Main Consideration Barrier
Product perception is generally positive, but some users compare prices with competing brands and retailers. TCL should reinforce its value proposition by clearly communicating technology, benefits, promotions, financing options, and value for money.
Creators Are Key to Building Brand Trust
Audience engagement is often focused on the creator rather than the product itself. Working with credible creators in technology, gaming, and entertainment can make TCL's message feel more authentic while helping build long-term brand affinity.
Gamers Actively Compare Technical Specifications
Gaming audiences are informed and evaluate monitors based on refresh rate, FPS, response time, and performance versus brands such as ASUS and BenQ. Content should include clear technical explanations, real gameplay tests, and relevant product demonstrations.
What's Next?
The next chapter starts today
Our roadmap for the next six months focuses on balancing multi-market awareness with hyper-targeted product campaigns, ensuring seamless market penetration across the region.