Our challenge: Create the visual identity of a brand that represents the fusion of different aesthetic specialties, a whole group of techniques and concepts to offer an experience at a higher level, characterized by quality and premium customer service.
The result: PETRAA, a name and image with multiple meanings: the beautiful pink city, completely carved out of rock, is famous for having been home to three different cultures for years. Petraa represents the fusion of Rosé, Aquiub and Amazónica, from its meaning and the composition of its last letters.
