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MASTRA

Our challenge: Give life to a brand that manages to transform the imaginary of Venezuelan food and restaurants, being inclusive and friendly with all its customers. Evoking, as main attraction, a cultural and gastronomic richness where all palates are welcome.

The result: An in-depth search of the market allowed us to enrich the imagery of the restaurants with which we compete to improve every aspect of their image: “Mastra, cuisine without labels” arose from the diversity of a gastronomic culture as well known as it is desired by the region; Mastra was born to make visible the constant increase of Venezuelan gastronomy on Colombian soil, it means more flavor, more union, more brotherhood and above all more tradition, shared by both countries.

Mastra’s “DNA” is its starting point and, at the same time, its goal: A space where brotherhood arises around a shared gastronomic experience rich in diversity that allows the enjoyment and exchange of cultures, flavors and concepts. There is no space for differences or stereotypes, you can only have a good time in a place where toppings, ingredients, dishes and kitchen tools come to life and fill the entire experience with magic.

Client:
Mastra

Project:

Brand Development

Services:
Naming, branding.

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