KALLEY MOBILE STRATEGY
The coolest mobile telephony came to iAgency to enhance its digital content with innovative and eye-catching bets that allowed us to establish a connection with our users through human, commercial, “DNA” and valuable content. Our main objective is to position this brand as one of the most loved by Colombians, that’s why our best influencers are the cool people in the neighborhood who use and recommend our telephone service
PAINT IT COOL
We create a close and friendly tone of communication through a promise of value that, more than selling, seeks to be a strategic ally of Colombians, who choose us because they feel heard and loved by our brand. To paint it cool is to allow them to be, to create content that serves them for their day to day, that they choose us because we put ourselves at the top 10 creating packages and services that really cover their needs, tastes and budgets. This is a brand where everyone is welcome, made for friends, cousins, neighbors, partners, and that is what is reflected in our social networks.
GREAT CONNECTION
Each content of Kalley Móvil is created to look striking and innovative, with texts that are clear so that all our users receive truthful and reliable information. We want to make our costs and benefits visible, as well as all the services and contact channels, so that all users carry us in their pocket and have us on hand to resolve doubts and concerns, or simply to talk. We don’t like straitjackets or permanence clauses, that’s how we are, cool by nature.
THE MOBILE KALLEY CREW
We are growing exponentially thanks to a more humane approach to managing social networks. The secret is to make someone’s hand visible behind each of our accounts, as well as establishing effective calls to action that emotionally encourage the user to interact with the content that is presented to them, creating an identification, making them feel at home and confident to let us know their opinion. This strategy has managed to increase the exposure of the brand and its positioning in social networks.