Our challenge: Develop a brand whose image and sound would immediately refer to an elite hotel in the center/west of Medellin, with status and prestige.
The result: CAVALTA, an image and a name that emerged between the fusion of the word CAVA (a place with the temperature, lighting, materials and special conditions for wine storage, where it can improve its aroma and flavor over time) and HIGH, with the intention of giving it category and grandeur.
This name would refer guests to a warm, quiet, and tasteful place, where they will feel comfortable in any circumstance: to do business and invite potential clients, or to share with their wife in a romantic and quiet environment.
