Our challenge: Develop a brand that represents the starting point, the origin of life, the origin of things, the origin of the present and the future for an architectural project whose premise was sustainability and a completely different design for its sector (the center of the town).
The result: BASE LOFT, a name and image that reflects a direct relationship with the construction of a new world, we create life from purity and represent the origin of a new conscious lifestyle in the center of the city from its base.
